The Absolute Worst Question To Ask: How Can I Help You?

For the past couple years, I’ve followed one rule that I thought would help me break down barriers and build strong relationships more quickly. Before I got off any call, I would always ask people how I could help them. In my mind, it was simple. I like building relationships that are meaningful — not just transactional — and some of the most valuable partnerships and client opportunities have materialized because I helped someone and formed a trusting relationship. However, I’ve realiz...